Common questions
What people askbefore they work with us.
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It is building the systems that take your product to market, prospecting, outreach, content and revenue operations, designed around how African markets actually work rather than adapted to them afterwards. Thin firmographic data, buyers who move to WhatsApp early, operations that cross borders and currencies, and uneven CRM adoption. Your team focuses on closing. The systems handle everything upstream.
Most clients see their first pipeline results within 4 to 6 weeks. We build fast, test immediately, and hand over systems that keep running after the engagement ends.
No. We work with lean teams, typically 5 to 50 people, who want to punch above their weight using automation. The systems we build reduce headcount dependency, not increase it.
Clay for enrichment, n8n for automation, HubSpot or your existing CRM for pipeline ops, Anthropic for AI layers, and whatever integrations your stack already uses. We do not lock you into proprietary tools.
No. We work with companies whose customers, teams, operations or growth markets are in Africa. That includes African companies scaling within Africa, companies headquartered in Europe, the US or elsewhere that are entering African markets or already operating in them, and African companies selling outward into Europe and the US from an African base. What the work has in common is the market, not where the head office sits.
South Africa, Nigeria, Kenya, Egypt, Ghana and Tanzania today. We treat them as separate markets rather than one region, because they buy differently, their data availability differs and the channels that work differ. If you need a market we do not list, ask. We would rather tell you it is outside what we know than pretend otherwise.
You own everything. We document every system, walk your team through it, and hand over full access, so nothing is locked to us. Most clients keep us on afterwards, because a system running across several African markets keeps moving: a country gets added, a channel shifts, a provider changes its coverage. That is the model, but the ownership is yours either way.
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