Qualified pipeline, without adding headcount
Full-stack cold outbound: ICP scoring to CRM delivery.
You will recognise at least one of these
- Your team is building lists by hand in a spreadsheet
- Outbound stops the moment someone gets busy
- The CRM has three records for the same company
- You are considering hiring an SDR you cannot really afford
Most outbound is cold, generic and manual. In African markets it is also working from data that is thin, stale or simply missing, so your team spends most of its time researching companies that turn out not to match.
What we actually build
We build a Clay enrichment waterfall pulling from Apollo, Clearbit, and LinkedIn. Leads are scored against your ICP, verified, and delivered into prioritised HubSpot sequences, triggered automatically by n8n.
The stack
- Clay
- Apollo
- HubSpot
- n8n
- Clearbit
Every system ships documented and built to run without us. The goal is that you do not need Zuun after 90 days.
What changes
- Reply rates increase 3–5x within 30 days
- Manual research time cut by 52%
- Consistent daily pipeline without added headcount
Real numbers from real builds are on the case studies. We do not quote figures that did not happen.
Outbound Engine, answered
How long before we see replies?
First sequences usually go out inside two weeks. Reply rate takes a full cycle to judge, so give it a quarter before deciding whether the targeting is right.
Do we need to buy Clay and Apollo ourselves?
Yes. We build on tools you own, so the system stays yours when we leave. We will tell you what you actually need and what you can skip, and the honest answer is usually fewer tools than you expect.
What happens when someone replies?
It lands in your inbox and your CRM, scored and with the research attached. We build the system that gets you the conversation. Having it is still your job.
Is this just spam with extra steps?
Volume without relevance is spam. The scoring layer exists so you send fewer messages to better matched people. That is the whole point, and it is why reply rates go up rather than down.
The other four
- Content Automation: New content in → LinkedIn, newsletter, and threads out.
- Social Listeners: LinkedIn signal monitoring: catch buying intent in real time.
- Bespoke Systems: Custom multi-system workflows for problems with no off-the-shelf answer.
- Ads & Influencer Intel: Segment influencer audiences by purchase intent before you spend.
- AI Implementation: AI agents wired into the systems you already run.
Ready to build this?
We scope it on a call and start building. No decks, no six week discovery phase.