Win the accounts you chose, not just the ones that reply
Named accounts, mapped committees, coordinated channels.
You will recognise at least one of these
- Your best deals involve five people, and you only ever reach one
- Sales and marketing are working different lists
- Big accounts go quiet and nobody notices until the quarter ends
- Volume outbound is burning a small market
Most target account lists live in a slide and never reach the systems that do the work. Marketing runs campaigns at one audience, sales prospects another, and the accounts that matter most get the least coordinated attention. In smaller, relationship led African markets, burning an account with clumsy outreach costs more than it does anywhere else.
What we actually build
We tier your accounts from firmographic, technographic and signal data, then map the buying committee in each one. Email, LinkedIn and paid campaigns run at the same accounts in step, and engagement rolls up to the account in your CRM so sales can see which accounts are warming and why.
The stack
- Clay
- HubSpot
- LinkedIn Ads
- Instantly
- n8n
Every system ships documented, on accounts you own. Most clients keep us on as their GTM partner, because the system keeps improving when someone is tending it.
What you get
- A tiered target account list your sales team agrees with
- Every decision maker mapped, enriched and in the CRM
- Account level engagement visible to sales in one view
Real numbers from real builds are on the case studies. We do not quote figures that did not happen.
Account-Based Marketing, answered
How is ABM different from outbound?
Outbound starts from a list and works down it. ABM starts from a short set of named accounts and works every relevant person inside each one, across several channels at once. It suits deals where a committee decides and one reply is not enough.
How many accounts should we target?
Fewer than most teams expect. Usually tens to a few hundred, tiered so the top accounts get the most attention. If the list is in the thousands, outbound is usually the better tool.
Does it include paid ads?
It can. LinkedIn and search ads aimed at the same accounts make the email and LinkedIn outreach land warmer. You pay the platforms directly and keep the accounts.
Does this work in African markets?
Yes, and it often works better than volume outbound there. Markets are smaller and more relationship led, so being precise about which accounts and which people matters more than reaching many.
The other services
- Outbound Engine: Full-stack cold outbound: ICP scoring to CRM delivery.
- Content Automation: New content in → LinkedIn, newsletter, and threads out.
- Social Listeners: LinkedIn signal monitoring: catch buying intent in real time.
- Custom Builds: Custom multi-system workflows for problems with no off-the-shelf answer.
- Ads & Influencer Intel: Segment influencer audiences by purchase intent before you spend.
- AI Implementation: AI agents wired into the systems you already run.
Ready to build this?
We scope it on a call and start building. No decks, no six week discovery phase.